Fallback & Remnant Traffic Monetization

Fallback & Remnant Traffic Monetization

Every affiliate offer is designed to work for a specific target requirement including the country, device, OS, connection type or mobile carrier. When you receive mismatched traffic that does not fit the offer’s targeting requirements or when you receive traffic to an offer that has reached its daily cap, this traffic becomes fallback or remnant traffic. Amount of remnant traffic a network wastes can be up to 15% of its overall traffic, it is a very important resource that should be managed well.

Networks use Adjo smartlink as a fallback offer to monetize 100 % of their remnant traffic. Adjo Smartlink never wastes a click thanks to its automatic target detection system and its proprietary auto optimization offer rotator mechanism.  Adjo smartlink has more than 5000 campaigns ready to receive traffic from all countries, devices, OS, connection types and mobile carriers. Also traffic received for each target goes through an auction to be redirected to highest paying offer ensuring maximized earnings.

Adjo smartlink is available for both mainstream and adult verticals. Most networks that require to redirect their traffic to a brand safe offer can safely use mainstream smartlink.

To begin using Adjo smartlink as a fallback offer for your network, create an account at Adjo.com and an account manager will be happy to help you with your set up.