Adjo Platform Technical Insights

Adjo Platform Technical Insights

Technological advancement is key to our growth and sustainability. We do not use out of the box infrastructure solutions that we do not have real control over. For this, we developed our own ad server, campaign optimization algorithm, our customer interface and all other parts of our infrastructure in-house, in order to effectively manage each and upgrade every component. We are able to implement major performance and security updates system wide with flexibility. We are able to listen the requests of advertisers, publishers and the fast pace changing requirements of the market and improve our infrastructure accordingly.

 

All complex offer testing procedures are carried out by our optimization algorithm in an automated super fast way otherwise could not be done by human intervention. For each country – device – OS – mobile operator and category we manage well targeted auctions between variety of landing pages and offers. Adjo Affiliate System than awards the traffic to the landing page and the offer that pays the very best ECPC (Effective Cost per Click). As tests are continuously performed by the system for each and every target 24 hours a day, even if there is a technical issue with an offer, Adjo Affiliate System realizes how earnings of that offer begins to drop and immediately stops sending traffic to that offer. Than next best offer and landing page begins to receive traffic to ensure our publishers are still earning best possible ECPC.